Use cases · Lookbook and campaign
Generate lookbook and campaign photos from your product shots
Ask your assistant to run Instagram drop from garment photos. Reuse the approved avatar and saved art direction across the series, then review each channel export.
What the job involves
Proposed owners: creative production, ecommerce content and channel teams. Turn a collection into styled launch assets; count garments, outfits and final images separately.[1][2][3]
| Owner | What the source says |
|---|---|
| H&M | Its 2 July 2025 digital-twin drop names a photographer and model. No asset count or production fee was disclosed.[1] |
| Mango | Its July 2024 Sunset Dream campaign used garment photography, AI, art selection and retouching. This historical Teen example is not a proposed adult-generation result.[2] |
| Zalando | Reports AI enhancement in about 70% of editorial campaign images in Q4 2024. That denominator is campaign images, not catalog SKUs.[3] |
How teams do it today
Requirements and constraints
| Rule | Requirement or guidance |
|---|---|
| UK campaign advertising | CAP 3.1: “Marketing communications must not materially mislead or be likely to do so.” Campaign styling does not remove advertising duties.[6] |
| TikTok Shop disclosure | Its policy requires disclosure for fully or significantly AI-generated content and prohibits product misrepresentation and unauthorized likeness use.[7] |
| EU commercial imagery | The Commission’s 20 July 2026 guidelines give commercial content no blanket creative exemption. Assess the actual image and placement.[8] |
Assistant workflow
How do you run this from your assistant?
Proposed workflow: your assistant runs Uwear MCP; your team owns reference permissions, destination checks and publishing.[12]
Prepare the adult collection brief
Supply garment photos, permitted references and the approved avatar. Reuse Nostalgic Coastal Collage or propose your saved art direction.[12]
Approve the Instagram drop brief
Instagram drop makes three lifestyle photos and a clip per garment on a saved art direction. Review the avatar, art direction and cost in credits before generation.[12]
Review and format the campaign
Return URLs to your creative team. Your tools build the lookbook, crops and channel delivery; the template does not make a finished multi-page layout.[12]
Run it from your assistant
Run this photoshoot from your AI assistant with a Uwear template.
Connect the Uwear MCP server to ChatGPT, Claude, or Codex and ask for the Instagram drop template. It is a batch workflow that runs once per garment: three lifestyle photos and a short opening clip from one garment, in the Nostalgic Coastal Collage art direction, ready to post as a carousel. Any Uwear account can load it by name, and the assistant shows a costed brief in credits before generation starts.
Proposed prompt: adapt the inputs and delivery checks to your own tools. The template returns assets; your team owns final selection and publication.
Copy this prompt into your assistant
Use the Uwear MCP to prepare Instagram drop for these adult collection garments. Reuse the approved avatar and Nostalgic Coastal Collage art direction across the series. Use nano-banana-pro and turn the AI reviewer on. Show the costed proposal and wait for approval before generation. Return the three lifestyle photos and clip per garment. Flag missing garment references. Our creative team will review the series, format channel exports and apply disclosure; do not publish.
What one run does, per garment
Generate the hero frame
A wide, in-situation establishing shot where the scene does the talking. The camera is chosen automatically for the garment.
Animate the hero
A 5-second Kling 3 Pro clip from the hero frame: a few natural steps, wind in hair and fabric, one soft glance toward camera. No camera shake.
Generate the closer candid
A half-body candid moment with a different setting detail than the hero frame.
Generate the quiet frame
A seated or paused moment with the garment silhouette fully readable.
Outputs per garment
- Hero lifestyle photo, 2K, 4:5
- Half-body candid photo, 2K, 4:5
- Seated or paused photo, 2K, 4:5
- 5-second opening clip from the hero frame
The setup the template pins
- Template kind
- Batch workflow: runs once per garment row
- System key
- demo_instagram_drop
- Art direction
- Nostalgic Coastal Collage (system art direction): coastal hills, dunes, beach steps, and diffused golden light
- Location
- None pinned; the art direction carries the scene
- Model
- The Uwear system model by default; the assistant can swap in one of your saved models when it proposes the brief
- Image model
- nano-banana-pro, 2K, 4:5
- Video model
- Kling 3 Pro, 5 seconds
- QA
- Optional. With the AI reviewer on, each result is checked against the source product photo and flagged results are retried
- Approval
- The assistant shows a costed brief in credits before anything generates
Pure automation
Run it without an assistant
Run asynchronous generation
Use REST jobs with polling or webhooks for pure automation. Production Automation can start on garment-processed, tag-added or outfit-created events, with immutable published versions, idempotent runs and upfront credit reservation.[12]
Deliver through your own systems
Your service maps result URLs to the destination and checks the served assets. Studio is the manual path: select the source photos and setup, then download the results.[12]
Tools that target this job
Documented features from the linked sources. These are not independent quality tests.
FASHN
Documents reference-led model continuity. A fit for recurring-model briefs; its guide calls for output selection, and no continuity test was run here.[4]
Adobe Firefly
Offers image, video and audio creation and editing. A fit for broad campaign development; current dynamic pricing was not verified in the fact base.[14]
Frequently asked questions
Yes. Connect Uwear MCP, supply garment photos and approved references, and request a costed Instagram drop proposal. Approve it before generation; your tools handle destination delivery.[12]
It produces three lifestyle photos and a clip per garment. Your team builds page layouts, chooses channel crops and reviews disclosure. Series continuity is a workflow mechanism, not a promised outcome.[12]
Uwear uses credits at $0.10 per credit; rates are on /models. QA is automatic and toggleable: when on, an AI reviewer compares results with source photos and retries flagged results.[12]
Yes. Studio is the manual path: choose source photos, avatar and generation setup, then download results. Your team handles destination formatting, disclosure and publication.[12]
Research
Sources and access dates
- [1]
- [2]
- [3]Q4 2024 editorial AI image share and retailer-reported relative economics
Accessed 2026-09-07
- [4]vendor consistency workflow and output-selection limits
Accessed 2026-09-07
- [6]CAP rule 3.1; live UK non-broadcast code
Accessed 2026-09-07
- [7]
- [8]
- [11]model-continuity FAQ and campaign positioning
Accessed 2026-09-07
- [12]sole Uwear capability authority, read locally
Accessed 2026-09-07
- [14]
Next step
Connect your catalog to Uwear.
Start with an assistant-led test, then build the API delivery your catalog needs.