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Privacy Policy
Last updated: November 6, 2025
Applies to All Uwear Products
This Privacy Policy covers all three Uwear products:
Studio & API for brands (clothing generation)
Mobile app for shoppers (virtual try-on)
Shopify app for merchants (virtual try-on integration)
Product-specific details are noted throughout this policy where applicable.
1. Introduction
At Uwear.ai, operated by Logiciel Uwear.ai Inc., we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion photography services, including the Uwear Platform (Studio & API) and the Uwear mobile app.
2. Information We Collect
Personal Information
When you create an account, we collect:
- • Name and email address
- • Username (for mobile app users)
- • Company information (if applicable)
- • Billing information for purchases
- • Communication preferences
Usage Information
We automatically collect:
- • Log data (IP address, browser type, access times)
- • Device information
- • Usage patterns and preferences
- • API usage statistics
- • Analytics data via Google Analytics
Content Data
Images you upload and generate through our service, along with associated metadata. For mobile app users, this includes profile photographs with face data for personalized try-on experiences.
Merchant Data (OCTON Shopify App)
When merchants install Uwear OCTON, we collect:
- • Store name, URL, and contact information (via Shopify API)
- • Product catalog data (images, descriptions, pricing, metadata)
- • API access tokens for Shopify integration
- • Anonymized usage analytics (try-on events, product engagement)
Note: We do NOT collect shopper personal data or profile photos through OCTON. All shopper data remains within the Uwear app ecosystem.
3. How We Use Your Information
We use your information to:
- • Provide and maintain our Service
- • Process your transactions and manage subscriptions
- • Send service-related communications
- • Improve our AI models and service quality
- • Provide customer support
- • Create personalized virtual try-on experiences (mobile app)
- • Generate AI-powered fashion recommendations
- • Detect and prevent fraud or abuse
- • Comply with legal obligations
OCTON-Specific Usage
For merchants using Uwear OCTON, we use collected data to:
- • Enable virtual try-on functionality for shoppers visiting merchant stores
- • Provide anonymized analytics and insights to merchants
- • Maintain integration with Shopify platform
- • Sync product catalog updates
- • Generate engagement metrics and conversion analytics
- • Improve product recommendation algorithms
- • Ensure app security and prevent abuse
- • Comply with Shopify's platform requirements
4. Face Data and Profile Photos
For mobile app users: We collect and process profile photographs containing face data to provide personalized virtual try-on experiences.
Purposes:
- • Personalized virtual clothing try-ons
- • Body shape analysis for better fit recommendations
- • AI fashion recommendations tailored to your appearance
- • Avatar creation for virtual try-on experiences
Storage and Protection:
- • Profile photos are securely stored on AWS S3 servers
- • Token-based authentication protects access to your images
- • Face data remains active while your account is active
- • You can delete your account and all associated data at any time
5. Uwear OCTON (Shopify App)
For Shopify merchants: Uwear OCTON is a Shopify app that enables shoppers with the Uwear mobile app to virtually try on your products directly in your store.
What OCTON Is
Uwear OCTON (One Click Virtual Try-On) is a Shopify app that merchants install to integrate virtual try-on functionality with their online stores. When shoppers who have the Uwear mobile app visit merchant stores, they can try on clothing products using their personal profile photos.
Privacy Protection for Shoppers
Important: Merchants never see shopper profile photos or personal images.
All virtual try-on processing happens within the Uwear app ecosystem. Shopper profile photos, face data, and generated try-on images remain completely private to the shopper and are never shared with or visible to merchants.
Data Collection from Merchants
When a merchant installs Uwear OCTON, we collect:
- • Store Information: Store name, URL, and contact details via Shopify API
- • Product Catalog: Product images, descriptions, and metadata necessary for virtual try-on
- • API Access Tokens: Secure tokens for Shopify integration
Anonymized Analytics for Merchants
Merchants receive only anonymized, aggregated analytics including:
- • Number of virtual try-on events per product
- • Product engagement metrics (which products are tried on most)
- • Conversion analytics (anonymized purchase correlations)
- • General usage statistics
These analytics contain zero personally identifiable information. Merchants see aggregated data like "Product X was tried on 50 times this week" but never "Customer Y tried on Product X."
Data Storage and Security
For OCTON specifically:
- • All merchant data is stored securely on AWS infrastructure
- • Product catalog data is encrypted in transit and at rest
- • API tokens are stored with industry-standard encryption
- • Access to merchant data is limited to authorized personnel only
- • We comply with Shopify's protected customer data requirements
Data Minimization
We adhere to strict data minimization principles:
- • We only collect the minimum data required for virtual try-on functionality
- • We do not request access to customer personal data beyond what's necessary
- • Product catalog access is limited to publicly visible product information
- • Analytics are automatically anonymized before being provided to merchants
Compliance and Data Rights
OCTON complies with Shopify's compliance requirements:
- • We honor all Shopify compliance webhooks (customer/redact, shop/redact, customer/data_request)
- • Merchants can request data deletion through their Shopify admin
- • We respond to GDPR, CCPA, and other privacy law requests
- • Data retention periods comply with Shopify's requirements
- • We maintain detailed logs for data access and processing
Third-Party Data Sharing
For OCTON functionality, we share data with:
- • Shopify: For app integration, authentication, and compliance purposes
- • AWS: For secure hosting and data storage infrastructure
We do not sell merchant data or shopper data to any third parties.
Merchant Responsibilities
Merchants installing OCTON should:
- • Review this privacy policy before installation
- • Understand that shopper data remains private and is not shared
- • Use analytics data in compliance with applicable privacy laws
- • Contact us for any questions about data handling
6. Data Storage and Security
We implement industry-standard security measures to protect your data:
- • HTTPS encryption for all data transmission
- • Encryption at rest for stored data
- • Secure data centers with restricted access (AWS infrastructure)
- • Regular security audits and updates
- • Limited employee access on a need-to-know basis
- • Token-based authentication for API access
Note: While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your data for different periods depending on the type:
- • Account information: As long as your account is active
- • Generated images: 90 days after generation (downloadable anytime within this period)
- • Profile photographs: Active while account is active (mobile app)
- • Deleted accounts: 30-day archive period before permanent deletion
- • Usage logs: 12 months
- • Billing records: As required by law (typically 7 years)
9. Your Rights
You have the right to:
- • Access: Request a copy of your personal information
- • Correct: Update inaccurate or incomplete data
- • Delete: Request deletion of your data (account deletion)
- • Export: Download your data in a portable format
- • Opt-out: Unsubscribe from marketing communications
- • Restrict: Limit how we process your data
To exercise these rights, contact us at support@uwear.ai
GDPR Rights (EEA): If you are located in the European Economic Area, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.
CCPA Rights (California): California residents have specific rights under the CCPA, including the right to know what personal information is collected and the right to opt-out of sale (we don't sell data).
11. Children's Privacy
Our Service is not intended for users under 13 years of age (mobile app) or 16 years of age (website). We do not knowingly collect information from children under these age limits.
If you believe we have collected data from a child, please contact us immediately at support@uwear.ai and we will take steps to delete such information.
12. International Data Transfers
Our company is based in Canada (Quebec), and your data is processed in accordance with Canadian privacy laws. Your information may be transferred to and processed in countries other than your own, including:
- • United States (AWS infrastructure)
- • Other countries where our service providers operate
We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws, including GDPR for EEA residents.
13. Updates to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service (including in-app notifications for mobile users). Your continued use after changes indicates acceptance of the updated policy.
14. Contact Us
For privacy-related questions or concerns: