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AI visual production
for clothing brands.

Cast your AI fashion models, set your art direction, style any look. Every garment shot the way your brand shoots, in photos and video.

Live production

1,691,776

AI fashion visuals generated

452,186

Products uploaded

122,048

Creators on Uwear

60+

Fashion brands & retailers

How clothing brands use AI fashion models.

Three jobs fashion brands and retailers run on Uwear, from supplier photo to storefront.

Two places to start: an AI model for clothing brands that wears every product you upload, or an AI photoshoot for clothing brands that shoots the whole range in one run.

Supplier photos in. On-model catalog photos out.

Turn supplier photos from every studio into one consistent set of on-model product page photos, thousands of SKUs a week, as products come in.

Raw supplier photo: Ribbed V-neck top
Supplier photo
Ribbed V-neck top, generated on-model listing image: Full body
Full body
Ribbed V-neck top, generated on-model listing image: Detail
Detail
Ribbed V-neck top, generated on-model listing image: Back
Back
Ribbed V-neck top, generated on-model listing image: Packshot
Packshot

Ribbed V-neck top · four assets from one photo

Product photo: relaxed jeans
Product photo: midi skirt
Product photo: wide-leg pants
Product photo: cropped jacket
Generated photo of the model wearing the cropped jacket with the relaxed jeans
Generated photo of the model wearing the cropped jacket with the midi skirt
Generated photo of the model wearing the cropped jacket with the wide-leg pants
Product photo: cobalt hoodie
Generated photo of the model wearing the cobalt hoodie with the relaxed jeans
Generated photo of the model wearing the cobalt hoodie with the midi skirt
Generated photo of the model wearing the cobalt hoodie with the wide-leg pants
Product photo: taupe hoodie
Generated photo of the model wearing the taupe hoodie with the relaxed jeans
Generated photo of the model wearing the taupe hoodie with the midi skirt
Generated photo of the model wearing the taupe hoodie with the wide-leg pants

Three tops, three bottoms: nine looks on one model.

Every outfit combination, already on a model.

Generate every relevant outfit combination on-model, and show complete looks that include the exact item the shopper is viewing.

Afternoon Sun Studio

Low sun through a tall window, on warm plaster.

Oli in a cream knit jacket and a white midi skirt, generated with Gemini 2.1 under the Afternoon Sun Studio art direction
Oli in a cobalt hoodie and straight jeans, generated with Gemini 2.1 under the Afternoon Sun Studio art direction
Oli in a taupe hoodie and light blue sweatpants, generated with Gemini 2.1 under the Afternoon Sun Studio art direction

Tomato Paper Flash Studio

Tomato-red paper, one hard flash, 35 mm film.

Oli in a cream knit jacket and a white midi skirt, generated with Gemini 2.1 under the Tomato Paper Flash Studio art direction
Oli in a cobalt hoodie and straight jeans, generated with Gemini 2.1 under the Tomato Paper Flash Studio art direction
Oli in a taupe hoodie and light blue sweatpants, generated with Gemini 2.1 under the Tomato Paper Flash Studio art direction

Night Laundromat Editorial

A laundromat at night: fluorescent tubes and a flash.

Oli in a cream knit jacket and a white midi skirt, generated with Gemini 2.1 under the Night Laundromat Editorial art direction
Oli in a cobalt hoodie and straight jeans, generated with Gemini 2.1 under the Night Laundromat Editorial art direction
Oli in a taupe hoodie and light blue sweatpants, generated with Gemini 2.1 under the Night Laundromat Editorial art direction

Off-Season Pool Editorial

A drained pool in late autumn, under a flat sky.

Oli in a cream knit jacket and a white midi skirt, generated with Gemini 2.1 under the Off-Season Pool Editorial art direction
Oli in a cobalt hoodie and straight jeans, generated with Gemini 2.1 under the Off-Season Pool Editorial art direction
Oli in a taupe hoodie and light blue sweatpants, generated with Gemini 2.1 under the Off-Season Pool Editorial art direction

Save your brand look as an art direction. Every AI photoshoot follows it.

An art direction anchors your brand: casting, light, framing, and QA criteria, written once. Its variation controls then explore scenes and poses without ever drifting off brand.

See Art Direction

Turn approved stills into fashion video.

Approved on-model photos become product page clips, 360 loops, and campaign cuts, with no video shoot.

FLUX 3 Max
Gemini Omni Flash 1.1
MiniMax H3 Max
Kling 3 Pro
Wan 3.0 Prime
Seedance 2.5

Automatic QA on every image, at any volume.

Turn on the AI reviewer and it checks each image against your model, your prompt, and every garment in the look, shipping what passes and, when automatic retries are enabled, re-shooting what fails with the same request unchanged. No hand-reviewing required.

Oli in a cream knit jacket and white tailored shorts, generated with Gemini 2.1 and approved by QA
Approved

result #61890

6 of 6 passed
  • Model
  • Prompt
  • Fit
  • Colors
  • Length
  • Details

Approved into your library.

Automate the shoots you keep repeating.

Production Automation is live in Uwear: wire the settings you reuse to a trigger once, and every new upload, tag, or outfit runs them on its own.

See Production Automation
Oli in a brown strapless mini dress on a beach boardwalk, generated on Uwear
Oli in a dark studio look, generated under one art direction
Oli in a plain shopper photo, the avatar every look is generated on
Oli in a strapless mini dress, generated in the same dark studio direction
Oli in a floral swimsuit, walking shot, generated under the High-summer lifestyle art direction
Oli in a structured peplum top, generated in the same dark studio direction
Oli in a scoop swimsuit on a coastal path, generated under the High-summer lifestyle art direction
Oli in a cropped jacket and wide trousers, generated in the same dark studio direction

Three ways to work with Uwear.

Run every workflow on this page from Studio, through one API contract, or inside Claude and ChatGPT over MCP. Same engine, same assets, same QA.

The Uwear Studio: generated photos of Oli in four art directions in the results grid, above the composer with Clothing, Model, Location, Art direction, Gemini 2.1 and Generate

Generate, review, and approve by hand in the control room.

Studio
POST api.uwear.ai/generationBearer sk-••••
{
  "clothing_item_id": 19421,
  "model_slug": "nano-banana-2-1",
  "num_images": 4,
  "webhook_url": "https://yourbrand.com/webhooks/uwear"
}
generation.completed4 results delivered to your webhook

Wire one contract into your PIM, DAM, or storefront.

Fashion image generation API
From a prompt to a costed photoshoot plan.0:11

Now a plugin in ChatGPT, and a connector in Claude.

MCP

The best image and video models, whoever makes them.

The state of the art rotates between labs. Uwear carries every frontier image and video model in tiers: route hard garments to Best quality, simple ones to Fast, and switch the day something better ships.

The labs that make the models you run on Uwear.

Gemini 2.1Gemini Omni Flash 1.1

New models land the week they prove out for fashion. Same credits, same workflow.

See every model and its rates
Dailyfit mobile app demo showing a shopper choosing products and generating a shoppable virtual try-on fit.
dailyfit

Shoppers see it on themselves before they buy.

We built Dailyfit, a consumer try-on app, on the Uwear API: one shopper photo, real products, and generated fits that shop like product pages.

Learn fashion visual production with AI.

Follow practical workflows for turning product assets into on-model photos, product videos, and complete ecommerce listings.

Buy credits today, or set an enterprise contract.

Buy credits and generate this afternoon, or bring enterprise volume and shape the contract around it.

Pay as you go

$0.10per credit

  • Credits never expire
  • No subscriptions or seat fees
  • Works across Studio, Agent, API, and MCP
  • Auto-pay top-ups when you run low

Enterprise

Customshaped around your catalog

  • Volume pricing: bulk credits or a platform fee with lower rates
  • Invoice billing and a team workspace with unified billing
  • Implementation and pilot support
  • Custom QA criteria for your standards

Frequently asked questions

Still evaluating? Book a demo and we will map your first workflow.

Uwear is an AI visual production engine for fashion: it puts your clothing on AI fashion models. Start from the product photos you already have, such as flat lays, packshots, ghost mannequin or supplier photos, and Uwear turns them into on-model product photos and short videos. One saved model and one saved art direction keep a whole catalog consistent. Teams run it in Studio, through the API, or inside ChatGPT and Claude.

Yes. Creating a model costs from 1 credit with Gemini Flash, or 5 with the default Gemini Pro. Each refine costs the same again. Saving one from a photo you already generated is free. Use the saved model on every product you shoot. The face, body, and look stay the same across the range, so a collection reads as one photoshoot. The optional AI check compares each photo with the saved model and retries the ones that drift.

Flat lays, packshots, ghost mannequin shots, and supplier or warehouse photos all work. Add a photo of the back when you want back views. Enterprise teams can send sample garments or product photos instead, and we build the art direction with them, covering casting, lighting, framing, and the criteria each image is checked against, before anything runs at scale.

Credits cost $0.10 each, with no subscription, and they never expire. Most photos cost 3 to 12 credits ($0.30 to $1.20), depending on the image model and resolution, and the optional AI check is free. A 5-second clip with Kling 3 Pro costs 23 credits. Every run shows its credit cost for approval before it starts.

One saved art direction anchors casting, light, and framing across every run, and its variation controls explore scenes and poses without drifting. Turn on the optional AI check to compare each result with your criteria and retry what fails before it ships.

Run the same engine three ways: by hand in Studio, through one API contract wired into your systems, or inside Claude and ChatGPT over MCP. Same engine, same assets, same QA across all of them.

Yes. Virtual try-on runs on the same API that produces your catalog, so shoppers can see your products worn on their own photo inside your app or storefront. We built Dailyfit, a consumer app, to do exactly this on the Uwear API.

FixThePhoto, a photo editing and photography site, published a hands-on Uwear AI review. Its reviewer used Uwear to show new clothing designs on different body types. Read the Uwear AI review on FixThePhoto

Start self-serve with pay-as-you-go credits and generate the same afternoon. Enterprise pricing is shaped around your use case, with volume pricing, invoice billing, and implementation support. Contact sales to scope it.

Shoot your next collection.

Start generating, or book a demo and see it on your own garments.

Existing customer? Log in to Studio

White cropped jacket and washed-blue trousers against the Noir Chrome wall
Black velvet-floral midi dress in profile under the Noir Chrome rim light
Brown strapless mini dress beside a chrome chair on the glossy black floor