Privacy Policy
Last updated: November 2, 2026
Scope of This Policy
This Privacy Policy covers the Uwear Platform: Studio, API, the MCP server, and the Uwear iOS app, including virtual try-on delivered through the API.
The former Uwear mobile app is now Dailyfit, which has its own website and privacy policy. In this policy, "mobile app" means that former app, and those sections continue to apply to legacy Uwear app accounts and data. "Uwear iOS app" means the current iPhone app for Studio accounts.
1. Introduction
At Uwear.ai, operated by Logiciel Uwear.ai Inc., we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion visual production services on the Uwear Platform (Studio, API, the MCP server, and the Uwear iOS app). It also continues to apply to personal data collected through the former Uwear mobile app (now Dailyfit) for legacy accounts.
2. Information We Collect
Personal Information
When you create an account, we collect:
- • Name and email address
- • Username (for mobile app users)
- • Company information (if applicable)
- • Billing information for purchases
- • Communication preferences
Usage Information
We automatically collect:
- • Log data (IP address, browser type, access times)
- • Device information
- • Usage patterns and preferences
- • API usage statistics
- • Analytics data via Google Analytics
Content Data
Images and files you upload or generate through our Service, along with associated metadata. This includes garment and avatar images, prompts, generation settings, and generation results that you add or create through Studio, the API, the MCP server, or the Uwear iOS app. For mobile app users, this includes profile photographs with face data for personalized try-on experiences.
Data Handled Through the Uwear MCP Server
When you connect the Uwear MCP server, it receives only the tool-specific content that your MCP client sends for the action you request. This may include prompts and tool-call arguments, selected asset identifiers, garment or avatar images and files you upload, and tool results returned to the client. Uwear does not request your full conversation history.
We use this data to authenticate your account, perform the requested Uwear action, keep saved workspace context, protect and troubleshoot the Service, and provide support. Your chosen MCP client provider handles the conversation before tool inputs reach Uwear and receives the requested tool results. That provider's own privacy and retention terms also apply.
You can disconnect Uwear in your MCP client settings, delete workspace assets, or request deletion or export of your account data using the controls described below.
Data Handled Through the Uwear iOS App
The Uwear iOS app uses the same account as Studio. To sign in, it sends your email and password. It then sends session tokens and your company and generation identifiers to load your results. The app keeps your session tokens and email in the iOS Keychain. It does not store your password.
The app has no analytics, crash-reporting, or advertising SDK. It asks for add-only access to Photos, so that it can save the results you choose. This access does not let the app read your photo library. When you share a result, the iOS share sheet sends it to the app you choose.
If you add a garment photo, a prompt, or generation settings in the app, we handle them as Content Data, and the AI providers in section 9 can process them.
3. How We Use Your Information
We use your information to:
- • Provide and maintain our Service
- • Process your transactions and manage subscriptions
- • Send service-related communications
- • Improve our AI models and service quality (never with end-user data received through the API, see section 5)
- • Provide customer support
- • Create personalized virtual try-on experiences (mobile app)
- • Generate AI-powered fashion recommendations
- • Detect and prevent fraud or abuse
- • Comply with legal obligations
4. Face Data and Profile Photos
For legacy Uwear mobile app users: We collect and process profile photographs containing face data to provide personalized virtual try-on experiences.
Purposes:
- • Personalized virtual clothing try-ons
- • Body shape analysis for better fit recommendations
- • AI fashion recommendations tailored to your appearance
- • Avatar creation for virtual try-on experiences
Storage and Protection:
- • Profile photos are securely stored on AWS S3 servers
- • Token-based authentication protects access to your images
- • Face data remains active while your account is active
- • You can delete your account at any time. Section 8 explains what happens to your data after that
5. End-User Data Received Through the API
API customers can send us data about their own end users, for example their staff or their shoppers. For this data, the API customer is the controller and Uwear is the processor. Uwear uses it only to provide the Service to that customer.
What we receive: front and side photos of a person; height, weight, and sex; body measurements; avatar photos and descriptions such as body type, age range, and skin tone; and generated try-on images of the person.
Why we use it: to measure the body, recommend a size, create an avatar, generate try-on images, check image quality when the customer asks for it, bill the customer for each completed request, and keep the Service secure. We do not use this data to train or improve AI models. We do not sell it or use it for advertising.
How long we keep it, and how it is deleted:
- • Body-measurement photos: not stored in our file storage. The copy in our temporary store expires 30 minutes after submission. The measurement server deletes its working copy when the job ends, or when it recovers after a failure. Photo metadata such as location is removed on upload.
- • Height, weight, sex, and the results of a measurement job: deleted from the temporary store 30 minutes after submission, unless the customer saves them on an avatar. The customer cannot delete a job earlier.
- • Backups of the temporary store: daily encrypted backups can hold a copy of a job that was running at backup time, including its photos, for up to 3 days.
- • Height, weight, sex, and measurements saved on an avatar: kept until the customer deletes them with
DELETE /avatar/{avatar_id}/measurements, or deletes the avatar. - • Size recommendations: not stored.
- • Avatars, their photos, and their descriptions: kept until the customer deletes the avatar with
DELETE /avatar/{avatar_id}orDELETE /avatars/bulk-delete. This deletes the avatar record and its saved measurements. It does not yet delete the avatar's image files from our file storage or its search index entries. To ask us to delete them, write to support@uwear.ai. - • Try-on and other generated images: kept until the customer deletes them with
DELETE /generation-result/{generation_result_id}orDELETE /generation-results/bulk-delete. This removes the result from the customer's account, and we then try to delete its image files. A hidden record of the result, without the image, stays in our database with the prompt and settings of the generation. If an avatar uses the same image, the file stays. - • Charge records: kept as billing records. They contain no photos or measurements.
- • When a customer stops using the Service: the customer chooses whether we return its end-user data or delete it, and tells us at support@uwear.ai. Closing an account does not delete stored data automatically.
Who processes it: Uwear and the sub-processors listed in our Data Processing Agreement. Body-measurement photos are processed only on servers that Uwear runs in its own AWS account.
If you are an end user: contact the company that collected your data first, because it controls your data. You can also write to support@uwear.ai. We send your request to that company and help it answer.
6. Retired: Uwear Try-On for Shopify
Uwear Try-On for Shopify (formerly OCTON) is being retired. Storefront try-on is now delivered through the Uwear API and is covered by the Platform sections of this policy.
For merchants who installed the Shopify app:
- • We no longer onboard new merchants to the Shopify app
- • Merchant data collected through the app (store information, product catalog data, API access tokens) is deleted as the app winds down, in line with Shopify's data requirements
- • We continue to honor Shopify compliance webhooks (customer/redact, shop/redact, customer/data_request) during the wind-down
- • Shopper profile photos and try-on images were never shared with merchants and remain governed by the mobile app sections of this policy
For questions about merchant data, contact support@uwear.ai.
7. Data Storage and Security
We implement industry-standard security measures to protect your data:
- • HTTPS encryption for all data transmission
- • Encryption at rest for stored data
- • Secure data centers with restricted access (AWS infrastructure)
- • Regular security audits and updates
- • Limited employee access on a need-to-know basis
- • Token-based authentication for API access
Note: While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
8. Data Retention
We retain your data for different periods depending on the type:
- • Account information: As long as your account is active
- • Uploaded garment, avatar, and workspace assets: Until you delete the asset. Deleting a garment or an avatar removes its record from your workspace. The stored image files can stay in our file storage after that. To ask us to delete them, write to support@uwear.ai
- • End-user data received through the API: See section 5
- • Generated images: Until you delete them. Deleting an image removes it from your workspace, and we then try to delete its stored files. A file that an avatar uses stays. A hidden record without the image stays in our database, with the prompt and settings of the generation. We can also delete images created in Studio when they are more than 90 days old and the account that created them has started no Studio generation in the last 90 days. For images of your end users, see section 5.
- • MCP workspace context, such as Shoot Boards: Stored in our database with no automatic end date. To ask us to delete it, write to support@uwear.ai
- • Prompts and tool inputs saved with workspace records: These can stay after you delete the related asset or image. To ask us to delete them, write to support@uwear.ai
- • Profile photographs: Active while account is active (mobile app)
- • Deleted accounts: When you delete your account, we close it at once and revoke its sessions, API keys, and MCP connections. For the next 30 days, you can restore the account: sign in and follow the link in the email we send you. After 30 days, you cannot restore it. We do not yet delete the account data automatically after those 30 days, so it stays in our systems until we delete it. To ask us to delete it, write to support@uwear.ai. A company workspace and its assets stay available to its other members
- • MCP, API, and Service usage or security logs: Retention depends on the log type and the system. For details, write to support@uwear.ai
- • Billing records: As required by law (typically 7 years)
10. Your Rights
You have the right to:
- • Access: Request a copy of your personal information
- • Correct: Update inaccurate or incomplete data
- • Delete: Request deletion of your data (account deletion)
- • Export: Download your data in a portable format
- • Opt-out: Unsubscribe from marketing communications
- • Restrict: Limit how we process your data
To exercise these rights, contact us at support@uwear.ai. To delete your account yourself, open Account in Studio and choose Delete account. Section 8 explains what happens next.
GDPR Rights (EEA): If you are located in the European Economic Area, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.
CCPA Rights (California): California residents have specific rights under the CCPA, including the right to know what personal information is collected and the right to opt-out of sale (we don't sell data).
12. Children's Privacy
The Uwear Platform, including the Uwear iOS app, is not intended for users under 16 years of age. The former mobile app was not intended for users under 13 years of age. We do not knowingly collect information from children under these age limits.
If you believe we have collected data from a child, please contact us immediately at support@uwear.ai and we will take steps to delete such information.
13. International Data Transfers
Our company is based in Canada (Quebec), and your data is processed in accordance with Canadian privacy laws. Your information may be transferred to and processed in countries other than your own, including:
- • United States (AWS infrastructure)
- • Other countries where our service providers operate
We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws, including GDPR for EEA residents.
14. Updates to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service (including in-app notifications for mobile users). Your continued use after changes indicates acceptance of the updated policy.
15. Contact Us
For privacy-related questions or concerns: