Fashion production glossary
Print drift
Print drift is an unwanted change in a garment print or graphic between the product reference and an output, or between related outputs. The drift may affect position, scale, orientation, repeat spacing, shape, color, or continuity across seams and folds.
Context
Understand the term in production
Repeated patterns, logos, placement graphics, stripes, checks, and engineered prints are especially sensitive. Some movement is expected as fabric folds or the viewpoint changes, but the design should still behave like the same physical print on the same garment.
How it works
Follow the production logic
- 01
Mark the stable features
Identify logos, motifs, seam crossings, repeat intervals, and color relationships in the source.
- 02
Compare local placement
Inspect how those features move around folds, body contours, edges, and different camera views.
- 03
Route visible mismatches
Flag, retry, or correct outputs where the print no longer represents the referenced product.