Fashion production glossary
Ghost mannequin vs on-model
Ghost mannequin imagery shows a garment in a three-dimensional worn shape without a visible person, while on-model imagery shows the garment on a human model. The first isolates product construction; the second adds fit, proportion, styling, and human context.
Context
Understand the term in production
The two methods solve different information needs and often work together in one PDP gallery. A ghost view can make closures, shape, and interior details easy to inspect, while on-model views help shoppers understand how the same item sits on a body.
How it works
Follow the production logic
- 01
Define the information need
Choose whether the image must isolate construction, communicate fit, or cover both goals.
- 02
Match the view to the channel
Use product-only consistency for catalog comparison and on-model context for styling and scale.
- 03
Build a complementary set
Keep crop, color, and product details aligned when both methods appear in the same gallery.