Fashion production glossary
Virtual model
A virtual model is a digitally created or digitally represented person used to present clothing or accessories. The model may be a 2D composite, a 3D avatar, a reusable digital identity, or an AI-generated likeness, so the term is broader than AI fashion model.
Context
Understand the term in production
Virtual models can provide a repeatable subject for product imagery and interactive experiences. The production method, source rights, degree of realism, and level of identity consistency vary, so teams should define what the term means in each workflow.
How it works
Follow the production logic
- 01
Choose the model type
Decide whether the workflow needs a 3D avatar, composited person, or generative model identity.
- 02
Set continuity rules
Define which face, body, styling, pose, and presentation traits must remain stable.
- 03
Validate the garment view
Confirm that the digital subject presents the product accurately for its intended use.