Privacy Policy
Last updated: October 6, 2026
Scope of This Policy
This Privacy Policy covers the Uwear Platform: Studio, API, and the MCP server, including virtual try-on delivered through the API.
The former Uwear mobile app is now Dailyfit, which has its own website and privacy policy. Sections below that reference the mobile app continue to apply to legacy Uwear app accounts and data.
1. Introduction
At Uwear.ai, operated by Logiciel Uwear.ai Inc., we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion visual production services on the Uwear Platform (Studio, API, and the MCP server). It also continues to apply to personal data collected through the former Uwear mobile app (now Dailyfit) for legacy accounts.
2. Information We Collect
Personal Information
When you create an account, we collect:
- • Name and email address
- • Username (for mobile app users)
- • Company information (if applicable)
- • Billing information for purchases
- • Communication preferences
Usage Information
We automatically collect:
- • Log data (IP address, browser type, access times)
- • Device information
- • Usage patterns and preferences
- • API usage statistics
- • Analytics data via Google Analytics
Content Data
Images and files you upload or generate through our Service, along with associated metadata. This includes garment and avatar images, prompts, generation settings, and generation results that you add or create through Studio, the API, or the MCP server. For mobile app users, this includes profile photographs with face data for personalized try-on experiences.
Data Handled Through the Uwear MCP Server
When you connect the Uwear MCP server, it receives only the tool-specific content that your MCP client sends for the action you request. This may include prompts and tool-call arguments, selected asset identifiers, garment or avatar images and files you upload, and tool results returned to the client. Uwear does not request your full conversation history.
We use this data to authenticate your account, perform the requested Uwear action, maintain short-lived session context, protect and troubleshoot the Service, and provide support. Your chosen MCP client provider handles the conversation before tool inputs reach Uwear and receives the requested tool results. That provider's own privacy and retention terms also apply.
You can disconnect Uwear in your MCP client settings, delete workspace assets, or request deletion or export of your account data using the controls described below.
3. How We Use Your Information
We use your information to:
- • Provide and maintain our Service
- • Process your transactions and manage subscriptions
- • Send service-related communications
- • Improve our AI models and service quality
- • Provide customer support
- • Create personalized virtual try-on experiences (mobile app)
- • Generate AI-powered fashion recommendations
- • Detect and prevent fraud or abuse
- • Comply with legal obligations
4. Face Data and Profile Photos
For legacy Uwear mobile app users: We collect and process profile photographs containing face data to provide personalized virtual try-on experiences.
Purposes:
- • Personalized virtual clothing try-ons
- • Body shape analysis for better fit recommendations
- • AI fashion recommendations tailored to your appearance
- • Avatar creation for virtual try-on experiences
Storage and Protection:
- • Profile photos are securely stored on AWS S3 servers
- • Token-based authentication protects access to your images
- • Face data remains active while your account is active
- • You can delete your account and all associated data at any time
5. Retired: Uwear Try-On for Shopify
Uwear Try-On for Shopify (formerly OCTON) is being retired. Storefront try-on is now delivered through the Uwear API and is covered by the Platform sections of this policy.
For merchants who installed the Shopify app:
- • We no longer onboard new merchants to the Shopify app
- • Merchant data collected through the app (store information, product catalog data, API access tokens) is deleted as the app winds down, in line with Shopify's data requirements
- • We continue to honor Shopify compliance webhooks (customer/redact, shop/redact, customer/data_request) during the wind-down
- • Shopper profile photos and try-on images were never shared with merchants and remain governed by the mobile app sections of this policy
For questions about merchant data, contact support@uwear.ai.
6. Data Storage and Security
We implement industry-standard security measures to protect your data:
- • HTTPS encryption for all data transmission
- • Encryption at rest for stored data
- • Secure data centers with restricted access (AWS infrastructure)
- • Regular security audits and updates
- • Limited employee access on a need-to-know basis
- • Token-based authentication for API access
Note: While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
7. Data Retention
We retain your data for different periods depending on the type:
- • Account information: As long as your account is active
- • Uploaded garment, avatar, and workspace assets: Until you delete the asset or your account
- • Generated images: 90 days after generation (downloadable anytime within this period)
- • MCP session context: Up to 24 hours after session activity
- • Prompts and tool inputs saved with workspace records: Until you delete the related record or your account
- • Profile photographs: Active while account is active (mobile app)
- • Deleted accounts: 30-day archive period before permanent deletion
- • MCP, API, and Service usage or security logs: 12 months
- • Billing records: As required by law (typically 7 years)
9. Your Rights
You have the right to:
- • Access: Request a copy of your personal information
- • Correct: Update inaccurate or incomplete data
- • Delete: Request deletion of your data (account deletion)
- • Export: Download your data in a portable format
- • Opt-out: Unsubscribe from marketing communications
- • Restrict: Limit how we process your data
To exercise these rights, contact us at support@uwear.ai
GDPR Rights (EEA): If you are located in the European Economic Area, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.
CCPA Rights (California): California residents have specific rights under the CCPA, including the right to know what personal information is collected and the right to opt-out of sale (we don't sell data).
11. Children's Privacy
Our Service is not intended for users under 13 years of age (mobile app) or 16 years of age (website). We do not knowingly collect information from children under these age limits.
If you believe we have collected data from a child, please contact us immediately at support@uwear.ai and we will take steps to delete such information.
12. International Data Transfers
Our company is based in Canada (Quebec), and your data is processed in accordance with Canadian privacy laws. Your information may be transferred to and processed in countries other than your own, including:
- • United States (AWS infrastructure)
- • Other countries where our service providers operate
We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws, including GDPR for EEA residents.
13. Updates to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service (including in-app notifications for mobile users). Your continued use after changes indicates acceptance of the updated policy.
14. Contact Us
For privacy-related questions or concerns: