Virtual Try-On
for Fashion Brands
Let your customers try on clothes virtually, right on your product pages. Realistic AI-powered try-on that reduces returns and increases conversions. Built for brands, not consumers.
Online Shoppers Can't Try Before They Buy. And It's Costing You.
Fashion e-commerce return rates have more than doubled since 2019, climbing past 20%. The reason is simple: shoppers can't see how clothes look on them. They guess, they bracket (buy multiple sizes), and they return what doesn't work.
One brand owner we spoke with put it bluntly: "We were spending more on processing returns than on acquiring new customers." Virtual try-on changes that equation by giving shoppers the confidence to buy right the first time.
63%
of shoppers bracket purchases because they can't try on clothes online
25-40%
return reduction with virtual try-on technology
+40%
average conversion lift for shoppers who use try-on
See It on a Real Shopify Store
This is exactly what your customers experience on your product pages: one click, their photo, your garment.
How Virtual Try-On Works for Your Brand
Uwear virtual try-on embeds directly into your store. No separate app for customers, no redirects. Just a seamless experience on your product pages.
Install the Widget on Your Store
For Shopify, install the Uwear app and the try-on button appears on your product pages automatically. For custom platforms, add a few lines of code via our API. Most brands go live in under a day.
Shoppers Upload Their Photo
When a shopper clicks "Try On," they upload a photo of themselves. Uwear creates a verified profile tied to their actual proportions, so the try-on result is personalized, not generic. This also means you avoid wasted generations from casual browsers who aren't serious buyers.
AI Generates a Realistic Try-On Image
In seconds, the shopper sees themselves wearing your garment. The AI preserves fabric texture, drape, and color from your actual product photos, because it starts from real images, not 3D renders. The result looks natural, not like a sticker pasted on a body.
Shoppers Buy With Confidence
When shoppers can see exactly how a piece looks on them, the guesswork disappears. They don't need to order three sizes. They don't need to wonder if the color works with their skin tone. They buy what they want and keep what they buy.
Complete Looks
Group Products Into Outfits
Create outfit groups so your products are generated together at every try-on. When a shopper tries on a dress, they can see it styled with the belt, the shoes, the bag, all in one image.
Shoppers who visualize complete looks buy more items per order. It's the digital equivalent of a stylist saying "this goes great with that", except it shows up on their body, not a mannequin.
Reduce Returns
Size Recommendations From Your Own Size Guide
Add your size guide to your products and Uwear gives every shopper an exact size recommendation based on their body measurements, not a generic chart.
The profile is persistent, so shoppers never re-enter their measurements. The recommendation updates per brand, because a size M at one store is not a size M at another. Shoppers order the right size the first time.
Insights
Measure What Shoppers Actually Want to Try
Track which products get tried on most. The products shoppers want to see on their own body are not always the ones driving the most pageviews. Try-on data reveals real purchase intent.
See try-on-to-purchase conversion rates, return rate impact, and engagement by product. Use the data to decide what to restock, what to feature, and where to focus your catalog.
Your Brand
Make the Try-On Experience Uniquely Yours
Choose which AI model and prompts power your try-on. Set the aesthetic: studio lighting, editorial, lifestyle. Every generated image feels consistent with your brand, not a generic AI output.
The widget itself is white-label. No Uwear branding visible to your customers. It matches your store's look and feel because the last thing you want is a third-party tool pulling attention away from your products.
A Personal Fitting Room That Follows Them Everywhere
Every shopper gets a profile that persists across every store using Uwear. Their reference photo, measurements, and size preferences are stored once and available everywhere, with no re-entering details on each new site.
When they try on your products, size recommendations come from your brand's own size guide, not a generic algorithm. That's the difference between "you're probably a medium" and "in this brand, order a large."
Traditional size plug-ins fail because the friction of re-entering measurements every time means shoppers simply don't use them. With Uwear, the profile is already there from their first try-on.
Read: Profile and History, what shipped and why it matters
A Fitting Room With a Memory
63% of abandoned carts happen because shoppers weren't ready to buy, not because they didn't want the product. They browsed, loved it, got distracted, and came back days later with no easy way to remember why they loved it.
Uwear's try-on history is persistent across sessions and across stores. When a shopper returns, every try-on they've ever done is waiting for them: scroll, compare, and pick up exactly where they left off.
For merchants, this turns try-on sessions that didn't convert immediately into deferred revenue. The photo of them in your garment keeps working after they close the tab.
Read: Profile and History, what shipped and why it mattersUse Cases: How Fashion Brands Use Virtual Try-On
Virtual try-on isn't just a novelty. Brands across fashion verticals use it to solve real business problems.
🛍️ Reduce Returns on Product Pages
The #1 use case. When shoppers can see clothes on their body before checkout, "it didn't look like I expected" returns drop dramatically. Brands report 25-40% fewer returns on try-on-enabled products.
📈 Increase Conversion on High-Value Items
Shoppers hesitate most on expensive items. Virtual try-on removes the risk: they can see exactly how a $200 dress looks on them before committing. Brands see the biggest conversion lift on higher price points.
👗 Launch New Collections With Confidence
When dropping a new collection, you want shoppers to engage, not bounce because they're unsure about fit or style. Try-on gives them a reason to interact with every item and builds excitement around new arrivals.
🌍 Serve International Customers
Sizing varies wildly across regions. A size M in the US is different from a size M in France or Japan. Virtual try-on sidesteps the size chart confusion entirely. Shoppers see the garment on their body regardless of where they're shopping from.
📱 Social Commerce & Ads
Let shoppers try on products directly from social media campaigns. The interactive experience drives higher engagement rates than static product images, turning browsers into buyers faster.
🏪 Inclusive & Size-Diverse Brands
Traditional product photography can't show every garment on every body type. Virtual try-on does. Every shopper sees clothes on a body that looks like theirs. Brands focused on inclusivity find this transforms the shopping experience.
Integration Options
Whether you're on Shopify or running a custom storefront, Uwear fits into your existing tech stack.
Shopify App
Install from the Shopify App Store. The try-on widget appears on your product pages automatically. No code required.
- ✓One-click install
- ✓Automatic product sync
- ✓Built-in analytics dashboard
- ✓Multi-language support
REST API
Integrate virtual try-on into any platform: WooCommerce, Magento, headless commerce, or your custom storefront. Full API documentation and sample code included.
- ✓RESTful endpoints
- ✓Works with any frontend framework
- ✓Webhooks for generation status
- ✓Dedicated integration support
What Virtual Try-On Does for Your Business
Fewer Returns
When shoppers see themselves in the garment before buying, the #1 reason for returns, "it didn't look like I expected", largely disappears. Industry benchmarks show 25-40% return reduction.
Higher Conversions
Shoppers who use virtual try-on convert at significantly higher rates. Studies show 40-93% lift depending on category. The interactive experience builds purchase confidence that product photos alone can't.
Higher Average Order Value
When shoppers feel confident about one item, they explore more. Virtual try-on encourages shoppers to try multiple products and add more to cart, driving 12-25% AOV increases.
Longer Time on Site
Interactive try-on keeps shoppers engaged with your catalog longer. More pages viewed, more products tried on, more opportunities to convert. It turns passive browsing into active shopping.
Add Virtual Try-On to Your Store Today
Free to start. No setup fees. See how virtual try-on performs on your products before committing to a plan.
Virtual Try-On FAQ
Common questions about adding virtual try-on to your fashion store. Can't find what you need? Contact our team