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Performance fit is binary. Compression that's too tight restricts movement. Too loose loses performance benefits. In athleisure, 'close enough' doesn't work—and that's why 65% of sales still happen offline.
The athleisure market has exploded to $470 billion, growing at 9.5% annually. Yet 65% of athleisure sales still happen in physical stores.
The reason: performance apparel has binary fit requirements. Shoppers need to feel how technical fabrics perform against their specific body—and size charts can't provide that confidence.
$470B
Global athleisure market
65%
Sales still offline
9.5%
Annual market growth
Enter your current metrics to see how solving the performance fit problem impacts your athleisure e-commerce.
Monthly Revenue Lift
$75K
+75% growth
Returns Avoided
$3K/mo
88 fewer returns
Annual Net Impact
$848K
Total benefit per year
*Projections based on industry research. Actual results may vary based on implementation and product category.
Compression leggings: Too tight restricts blood flow and movement. Too loose loses the compression benefits.
Sports bras: Too tight causes discomfort and chafing. Too loose fails to provide support. There's no "close enough."
See how leggings or sports bras will fit your specific proportions—not a model's.
VTO provides fit confirmation digitally—unlocking the in-store traffic for e-commerce conversion.
| Scenario | Return Reduction | Conversion Lift | Offline-to-Online Shift |
|---|---|---|---|
| Conservative | -15% | +20% | +2-3% |
| Moderate (Expected) | -30% | +35% | +5-7% |
| Aggressive | -40% | +60% | +10% |
Athleisure's performance fit requirements make it uniquely challenging for e-commerce. Virtual try-on with body measurement bridges this gap.