Introducing Uwear One-Click Try-On: AI Virtual Try-On That Finally Works

For over a decade, the fashion industry has been promised a revolution: virtual try-on technology that would let online shoppers see how clothes look on them before buying. AR fitting rooms. Virtual dressing rooms. 3D body scanning. The pitch was always compelling. The reality? Clunky apps, artificial-looking overlays, and technology that never quite worked well enough to matter.

That changes today. Generative AI has finally delivered what augmented reality never could: the ability to generate a real photograph of you wearing any piece of clothing, in seconds, with a single click.

Today, we're announcing Uwear One-Click Try-On—available via our API for custom integrations or as a self-serve Shopify app. Any brand can add a "Try On" button to their product pages and let shoppers see themselves in their products—no apps to download, no camera permissions, no friction.

Why Virtual Fitting Rooms Never Worked

The virtual dressing room has been "just around the corner" for years. Major retailers invested millions in AR clothing try-on solutions. The technology looked impressive in demos. But it never achieved meaningful adoption. Here's why:

The fundamental problem? AR tries to augment reality in real-time. Real-time rendering at consumer-device quality levels will always look artificial. And shoppers don't want to jump through hoops—they want to see how something looks and make a decision.

The Generative AI Breakthrough

Recent advances in generative AI fundamentally changed what's possible. Instead of overlaying clothes onto a camera feed, we can now generate an entirely new photograph—one that shows you wearing the garment as if it were captured by a professional photographer.

The paradigm shift is profound. One photo of the shopper plus one product image equals a realistic try-on photo in seconds. No 3D scanning required. No special hardware. No apps. The quality finally "feels right"—good enough that shoppers trust what they see.

And because it's AI-powered, it scales to your entire catalog. Every SKU can have virtual try-on, not just your hero products.

Why This Matters for Merchants

Fashion e-commerce has a well-documented problem: shoppers can't experience products the way they can in stores. The numbers tell the story:

This "experience gap" drives both low conversion and high returns. Shoppers aren't confident in how items will look on them, so they either don't buy or they over-order and return. For a deeper dive into these challenges, see our research on reducing clothing returns and increasing conversion rates.

Introducing Uwear One-Click Try-On

Uwear One-Click Try-On brings AI virtual try-on to any e-commerce store—whether you integrate via our API or use the self-serve Shopify app. Here's how it works:

No apps to download. No camera permissions. No friction. It works in the natural shopping flow—browse, click try-on, see yourself, buy with confidence.

Key Features

Complete Outfit Grouping

Group products into outfits so they're generated together at every try-on. Help shoppers visualize complete looks—not just individual items. When shoppers see how pieces work together, average order value increases.

AI-Powered Size Recommendations

When you add a size guide to your products, Uwear provides shoppers with accurate size recommendations based on their actual body measurements. Help them pick the right size the first time and reduce costly returns from sizing mistakes.

Analytics & Insights

Track which products shoppers want to try most often. Understand what resonates with your customers and optimize your catalog based on real engagement data—not just purchases, but intent signals that reveal what catches attention.

Brand Customization

Choose which AI model and prompts power your try-on experience. Create a unique look that matches your brand aesthetic and stands out from competitors. Your try-on experience should feel like an extension of your brand, not generic technology.

The Impact

When shoppers can see themselves in your products before buying, everything changes:

• →Fewer returns — Shoppers buy what they know will look good on them
• →Higher conversion — Confidence replaces hesitation at checkout
• →Increased AOV — Outfit visualization drives multi-item purchases
• →Better for the planet — Fewer shipments, fewer returns, less waste

Want to see the projected impact for your store? Try our ROI calculator.

Install in Less Than 5 Minutes

Getting started is simple. Watch the setup walkthrough:

That's it. Your shoppers can start trying on immediately.

Flexible, Usage-Based Pricing

Uwear One-Click Try-On uses a pay-per-shopper model. You only pay for shoppers who actually use the try-on feature—not for page views or impressions. Pricing scales with your traffic, so you can start small and grow.

See full pricing details and calculate costs for your store on the Try-On product page.

Get Started

Want to learn more about the product before getting started? Visit the full Uwear One-Click Try-On page for detailed features, pricing calculator, and industry-specific information.