Consistent Models: Create Cohesive Brand Storytelling
Build a cohesive brand identity with consistent AI models across your entire fashion collection. Whether you're showcasing seasonal collections or building a brand catalog, our Consistent Models feature ensures your virtual models maintain the same face and characteristics across different outfits, creating professional, brand-aligned imagery that tells a unified story.
Video Tutorial
Why Consistent Models Matter
Consistent models are essential for brands that want to create a cohesive visual identity. Instead of using random models for each product, you can establish signature faces that represent your brand across collections, seasonal campaigns, and product categories. This creates stronger brand recognition and professional-looking catalogs that customers will remember.
Two Ways to Create Consistent Models
1. Generate New Models
Describe your ideal model and let our AI create multiple options for you to choose from.
• Describe physical characteristics
• Generate 3-5 variations
• Save your favorite as a consistent model
• Use across all future generations
2. Upload Model Photos
Upload a photo of a model you want to use consistently across your brand.
• Upload high-quality photos
• AI validates image quality
• Ensure proper rights/permissions
• Save for consistent use
Step 1: Generate Your Model
Start by creating your ideal model through AI generation. Focus on describing the person who best represents your brand - avoid mentioning clothing, backgrounds, or settings.
Example Model Descriptions
• Kids Brand: "10 years old male, black hair, friendly smile"
• Women's Fashion: "25-year-old female, Asian, professional look"
• Streetwear: "22-year-old male, urban style, confident expression"
• Athletic Wear: "30-year-old female, athletic build, energetic"
Generate Multiple Options
Request 3-5 model variations to give yourself options. Each generation will show different faces that match your description, allowing you to choose the one that best represents your brand aesthetic.
Save Your Chosen Model
Once you find the perfect model, click the "Save Model" icon at the bottom right of the image. Give your model a memorable name like "Summer Collection Model" or "Brand Ambassador 1" for easy reference in future projects.
Step 2: Upload Model Photos (Alternative Method)
If you prefer to use a specific model, you can upload a photo instead of generating one. Our system includes intelligent validation to ensure the best results.
⚠️ Rights & Responsibilities
You are responsible for ensuring you have the proper rights and permissions for any model photos you upload. This includes model releases, usage rights, and compliance with applicable laws and regulations.
Image Quality Requirements
• Clear, single person: One person clearly visible in the photo
• Proper camera distance: Not too close (avoid selfies) or too far
• Good lighting: Well-lit face without harsh shadows
• Front-facing: Model looking toward the camera
• High resolution: Clear, sharp image quality
❌ Images That Won't Work
• Close-up selfies (AI can't determine body shape)
• Multiple people in the same photo
• Blurry or low-resolution images
• Profile shots or turned-away faces
• Heavy shadows or poor lighting
Our AI automatically validates uploaded photos and will notify you if an image doesn't meet the requirements, helping you upload better alternatives for optimal results.
Step 3: Using Your Consistent Models
Once you've saved models, they become available in your Models page and as options during image generation. You can use the same model across different clothing items to create cohesive brand storytelling.
Access Your Models
Navigate to the Models page to see all your saved models. Click on any model to view all the photos generated using that specific model, organized for easy browsing and download.
Select During Generation
When generating new images, your saved models appear as options in the model selection dropdown. Choose your preferred model to maintain consistency across your product catalog.
Understanding AI Model Tradeoffs
Each AI model has unique strengths and tradeoffs. For example, here's how two of our models compare - but we encourage you to experiment with all available models to find what works best for your brand aesthetic.
Gemini Flash (Nano-Banana)
Characteristics:
✅ Consistent quality across generations
✅ Clean, professional aesthetic
✅ Reliable output every time
❌ May drift from original clothing details
❌ Face consistency can vary between generations
Drape2.5
Characteristics:
✅ Photorealistic quality
✅ Authentic, varied poses
✅ Stays true to clothing details and faces
❌ More variance in output quality
❌ Occasionally produces unusable results
As we continue adding more models, each will bring different capabilities. The key is finding which models align with your brand's visual language and quality requirements. Test multiple models with your products to discover your ideal workflow.
💡 Pro Tip: Save Any Generation as a Model
Sometimes users start generating without a consistent model, just describing what they want in the image prompt. If you see a face you like in any generated result, you can save it as a model for future use by clicking the "Save Model" icon. This flexibility allows you to discover great models organically during your creative process.
Best Practices for Consistent Models
Experiment with Different Models
Try generating the same clothing with different models to see how each AI interprets your products. This helps you understand which models work best for different garment types and brand aesthetics.
Create Model Collections
Save multiple models for different product categories or seasonal collections. For example, you might have different models for kids wear, formal wear, and casual clothing to match your target demographics.
Test Consistency Across Styles
Generate the same model with 3-4 different clothing items to verify consistency. This helps you identify which models maintain their characteristics best across different garments and settings.
Workflow Example
Here's a typical workflow for using consistent models in your fashion photography:
Define Your Brand Models
Generate 2-3 different models that represent your target demographics
Test with Sample Products
Generate images using each model with a few representative clothing items
Choose Your Favorites
Select models that consistently produce the best results for your brand
Scale Your Production
Use your chosen models across your entire product catalog for consistent branding
✅ Perfect For Brand Building
Consistent models are essential for e-commerce brands, fashion retailers, and agencies who want to create professional, cohesive visual identities. Build customer recognition and trust with models that become synonymous with your brand values and aesthetic.
Building a strong brand identity? Our team can help you develop a consistent model strategy that aligns with your brand values and target audience. Contact us for personalized guidance on creating cohesive visual storytelling across your fashion catalog.